Bluegreen Vacations Mission and Purpose

At Bluegreen Vacations, we believe in the power of vacation®. We believe vacations make people happier by sharing time together, smiles and memories.

Our purpose is to Share Happiness.


How We Fulfill Our Purpose

We share happiness in a variety of ways, whether it’s by expanding vacation opportunities through our strategic marketing alliances with Bass Pro Shops® and Choice Hotels®, or by inviting guests to discover a lifetime of vacations through Bluegreen Getaways.


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Through the Bluegreen Vacation Club®, we also aspire to fulfill our purpose by providing:

  • Choice: Our owners enjoy a variety of vacation experiences, from beaches to cityscapes, the great outdoors and more at our 60+ resorts in the most popular vacation destinations across the U.S. and Caribbean. Owners also enjoy access to more than 4,000+ resorts through third-party exchange networks.
  • Flexibility: Bluegreen Vacation Club owners aren’t limited to one vacation destination year after year. Instead, using their Bluegreen Vacation Points, owners can travel to any available Bluegreen Vacations resort, multiple times per year and enjoy unique vacation experiences every time.
  • Quality: From our friendly service to our amazing accommodations, vacationing with Bluegreen Vacations helps families achieve the vacation lifestyle they deserve​​.